As a business owner, you already know about content marketing. However, you might not have invested in it because you are skeptical about long-term content marketing benefits. Your concerns are understandable because no business owner wants to spend money on a marketing strategy that might end up being a fad. Nevertheless, content marketing is among the most effective, useful and practical marketing strategies for modern businesses.
Major content marketing benefits
1. Strengthening public relations
Public relation entails establishing and managing relations between an organization and its publics. This involves managing how information about a company or brand is spread. It can also include gaining exposure for individuals using news items or topics that interest the public. Content marketing involves posting information about a company or brand online. Such information includes product updates, new arrivals, general announcements and apologies in case of something wrong. All these are important PR tactics for modern businesses and they entail content marketing.
2. Establishing personal connection
This is one of the major content marketing benefits for modern businesses. Some businesses think that they don’t need professional help with content marketing. Managers of such brands think they can just write anything about the brand and it work for them. Others think that customers do not read the content. That’s not true. Unless your business promotes itself through photos, mind-to-mind, or subliminal conversations only, content marketing is bound to make a significant difference. Content is everywhere in form of text, video and info-graphics. As such, focusing on creating custom content that targets a specific market for your business is bound to make a major difference.
- 55% of customers are more apt to becoming loyal customers of a company that provides custom content for them
- 68% of customers prefer custom content that is tailored around their interests
Doesn’t this clearly show how important content is?
3. Content marketing gives your business its face
Content marketing entails creation and distribution of relevant content that informs and attracts customers. That’s enough reason to hire professional content writers to help you in creating content. However, it is important to ensure that your content is consistent. That will give your business or brand a face that customers or clients will always associate with the content. Ideally, the most important thing is to ensure that your business has a shining “personality.” This will make the audience familiar with your business over time and love it too.
4. Content marketing connects your business with prospects
Search remains the most prominent way through which consumers find businesses, brands, products or services online. Savvy buyers use Google and other search engines to find solutions to most of their problems. Therefore, for your business to improve its rankings and increase visibility to prospects, it must maintain a quality search. How does it do that?
Here are suggestions:
- Writing online business publications
- Creating and updating a blog regularly
- Guest posting on established blogs
- Publishing email newsletters via social sharing platforms
- Creating problem-solving presentations and posting them online
5. Content enables your business to partner or hire great people
Content marketing is not a guarantee that you will work with amazing people. However, it helps. A crucial aspect of content marketing is showing prospects that you are a pro in what you do. It’s about focusing on showing prospects how your products or services will benefit them. Ideally, content marketing is like sending irresistible proposals to prospects. It’s about telling them that you are giving them value that they should consider paying for.
6. Increased conversion
Content marketing approaches like blogging, guest posting, social media marketing and publishing quality content on your website will bring you more traffic. This can be organic, paid or referral traffic that originates from the increased exposure of your content or brand. However, the primary objective of professional content marketing is to engage, help, inform and bring more value to the audience. Once content writers take care of that, the rest space and effort can be spent on pitching services and products. Basically, increasing conversions is one of the major content marketing benefits but it should be done tactfully. Content should not be an advert.
7. Cost-effective marketing
Content marketing is basically the most cost-effective marketing approach for modern businesses. In fact, time is the only cost in content marketing. Otherwise, content marketing is a safe form of marketing that is available for any business, company or organization. The sooner you engage in content marketing the better. Use content to establish beneficial relationships with customers, increase traffic and conversion rates in order to start enjoying more content marketing benefits.
Do you need content writing help? Are you looking for a professional content writing service online? Then place an order for your content with Bishop Writers. Simply fill out the order form on our homepage or email us via firstname.lastname@example.org with details of the content that you want.