If you own a business, a website, or a social media platform, you have most likely heard terms like organic SEO, inorganic SEO, organic traffic, inorganic traffic, paid SEO, unpaid SEO. These are very common terms in the online marketing field. Perhaps, you are torn between organic SEO vs. inorganic SEO. But, when many people hear the terms organic and inorganic, they envision the product section in a supermarket. That’s because modern consumers are aware about and educated on the differences between organic and inorganic products as well as their impact on their lives. Nevertheless, many websites and business owners are yet to know what exactly differentiates organic SEO from inorganic SEO.
Organic SEO vs. inorganic SEO
What is organic SEO?
This is the question that may be lingering in your mind right now. In simple terms, organic SEO is a natural way to rank a website in the first search engine result pages (SERPs) without paying for the placement. It is the most trustworthy and preferable way to secure a high rank on SERP.
Organic SEO brings organic traffic. Organic traffic occurs when an internet user visits a website after searching for a service or product using a keyword and the search engine brings up your site and they click on it.
Benefits of organic SEO
Among the key benefits of organic SEO include:
- More normal clicks by internet users
- Long lasting results on SERPs
- Organic SEO is cheaper than inorganic SEO
- Trustworthy results
- Natural/organic results
What is inorganic SEO?
Inorganic SEO refers to paid search. This includes Cost per Click (CPC), Pay per Click (PPC), Cost per Acquisition (CPA), classifieds, and banner ads among others. Inorganic SEO is generally very expensive and it is ideal for businesses and site owners that need immediate results.
Inorganic SEO brings inorganic traffic to a website. Inorganic traffic refers to site visits that come from paid ads, affiliated marketing, and social sites.
Benefits of inorganic SEO
The major benefits of inorganic SEO include:
- Quick results
- More traffic within a short period
- More visibility
This diagram illustrates the difference between organic SEO and inorganic SEO on a search engine result page for the keyword “pay per click services”.
When considering organic SEO vs. inorganic SEO, it’s important to note that inorganic SEO is quite risky. Its cost is calculated on the basis of clicks. Therefore, competitors can click on a site unnecessarily just to make your business pay more.
What is best for a business?
For a small business or a startup, organic SEO is the best option. That’s because it enables a business to establish a presence online gradually and a solid foundation in its niche. However, the SEO processes should be done in the right way.
Nevertheless, investing in inorganic SEO is not entirely bad. You simply need to ensure that you invest in the right campaigns. Essentially, you should avoid overly artificial campaigns that promise superfast results. Additionally, don’t invest in inorganic or paid advertising too much. Instead, focus on creating properly optimized, useful, and relevant content.
Online help with organic SEO
Do you need help with your organic SEO campaign? Well, Bishop Writers provides organic SEO content writing services online. We deliver uniquely written, original, relevant, and properly optimized content for websites, blogs, and social media platforms. Now that you know the difference between organic SEO vs. inorganic SEO and the benefits of each, get in touch with us for help with your organic SEO campaign.
Email us via firstname.lastname@example.org or place an order by filling the order form on our homepage now!