Web Content Writer Meaning and Job Description


A web content writer is an expert that writes content that is published online or on the web. Today, the World Wide Web has more than 1 billion websites. And, each website targets a specific audience. That means every site requires unique content that suits the target audience. Website content should have carefully researched and selected keywords that make it optimization for search engines. The goal of a content writer therefore is to create content that appeals to the target audience and search engines.

What is the job of a web content writer?

Now that you know what content writer means, you most likely want to know what this expert does. Well, a content writer uses different writing and formatting tools including MS Office, HTML, JavaScript, content management systems, and CSS to create content and publish it online.
web content writer

A content writer produces content for publishing on different websites. These include college websites, news aggregators, e-commerce websites, social networks, and blogs. Content is written on the basis of the needs of the website where it will be published. In most cases, the writer creates content while adhering to the instructions specified by the website owner or the client. However, there are site owners or clients that allow writers to choose what to write and publish on their websites as long as it is within their niches.

What are the most essential skills of a website content writer?

There are 7 important skills that every content writer for the web should have and continue to sharpen throughout.

These are:

  • Adaptability
  • Research skills
  • SEO skills
  • Ability to focus on a topic, subject, or niche
  • Time management skills
  • Editing skills
  • Ability to stay updated on the latest trends in the industry

What does the work of a web content writer entails?

A content writer is responsible for composing content that is designed for online consumption. Their work entails creating content for use in the digital media and new technologies. Since majority of content writers are freelancers, they work for numerous clients. These experts are also called SEO content writers. That’s because they write content that is aimed at attracting more traffic from the search engines.

To write quality content, a content writer does the following:

  • Conducts research
  • Analyzes the findings
  • Organizes the main points or ideas
  • Writes the content
  • Edits the content

What is the difference between a web content writer and a copywriter?

A website content writer can also be a copywriter. That’s because the best content writers are experts with backgrounds like journalism and mass communication. What differentiates the two however is the target audience. A content writer composes content that is aimed at informing, entertaining, and enticing the target audience. They write content that keeps the audience on a website longer while engaging them with a brand.

A copywriter creates content that is used to market or advertise a product, a service, or a brand. It’s important to note that both website content writers and copywriters are also called ghost writers.

Bishop Writers is a team of professional web content writers. Get in touch with us now to order content online. Email us via bishopwriters@gmail.com or place a content order now by filling out the order form on our homepage.