Hire the best content marketers to promote and position your website or blog where it can reach the widest audience and also convert them into customers or prospects. You also need these professionals to keep readers visiting your website or blog.
Bishop Writers are experts in content marketing. We have mastered the art of marketing content for different disciplines. Whether you need help with digital marketing, SEO copywriting, or web content creation, we can help you.
Who Are Content Marketers?
A content marketer is an expert in planning, creation, and sharing of quality content that attracts and converts prospects into customers or clients. In other words, this is a professional that creates content that attracts, converts, and keeps customers or clients coming. Any modern business needs the skills of this expert to maintain competitiveness in the current digital era.
Essentially, you need the help of web content marketers to create and distribute online marketing collateral to increase brand awareness, enhance search engine rankings, and generate audience interest. At Bishop Writers, we provide content marketing that nurtures leads while enhancing sales through the use of website analytics and keyword research. We create quality website content, blog posts, and social media posts. Trust us to help you achieve your digital marketing goals with our content marketing services.
What is Content Marketing in Digital Marketing?
In digital marketing, content marketing can be described as a strategic approach that focuses on the creation and distribution of relevant, valuable, and consistent content. The ultimate goal of this approach is to attract and keep a defined audience while driving profitable actions by customers.
The umbrella content marketing definition covers a set of techniques, tactics, and strategies used to fulfill business goals using relevant content to attract, serve, engage, and retain customers. The media that digital marketers use to deliver content include blogs, websites, podcasts, social media websites, and video. Over 86% of all businesses are now using this practice globally.
How to Do Content Marketing
A classic content marketing PDF guideline may entail the identification, selection, and development of a product first. This can be followed by setting the price, selection of the distribution channel for reaching prospective customers where they are. Eventually, a plan may be created and a content marketing strategy formulated to promote the product.
So, what is content in this case? Well, this classic model depicts the product as the content and the price can range from email addresses to payment for accessing the content library, an online training course, or an eBook. The place for reaching the customers would be social media, an email list, a website, or a blog.
Content Marketing Guidelines
With modern content marketing, guidelines can vary. What’s more, there are different types of content marketing depending on the goals of a business. Here is a guide on how to do content marketing in the contemporary corporate world.
- Define the reasons to use content marketing. Start by setting the goals of your content marketing campaign and who you want to reach with your content.
- Define your target audience. Determine who you want to reach or your target audience. What do they want? What actions do you want to take and how are they likely to use the content?
- Determine the best way to present your content. Make sure that your audience can easily understand and use the content.
- Create, organize and present your content using the best channels and formats possible. Determine the content formats that prospective clients and customers use. Ensure that you deliver highly engaging content that is aligned to the channels that your prospects like.
- Optimize your content for the search engines and promote it to ensure that your audiences find and use it.
Once you have done that, make sure that you consistently measure, test, and optimize your content. You can also try different types of content marketing techniques to find out what works best for you. What’s more, check analytics and monitor your expenses. Keep adapting based on the response that you get from your audience.
Content Marketing Examples
Perhaps, you need examples of content marketing campaigns that have accomplished their goals. Well, small business content marketing has particularly proven its effectiveness for different brands.
Many businesses have accomplished the following goals of content marketing:
- Enhancing brand awareness
- Boosting engagements
- Increasing sales
- Nurturing leads
- Generating leads
- Enhancing customer loyalty and retention
- Cross-selling and up-selling
- Improving customer evangelism
These are the typical goals of content marketing that many brands have achieved with effective and carefully formulated content strategies.
Among the notable content marketing examples include:
- Share a Coke by Coca-Cola company
- Hootsuite and a Game of Social Thrones
- Buffer Open Blog
- Microsoft and Stories
- Inbound Marketing by HubSpot
- McDonald’s Question Time
- GoPro and Visual Content
These content marketing examples have certain things in common. For instance, they mostly tell the audience powerful stories. They are also personalized and they feature quality content. What’s more, visual content is rampant in these examples of content marketing campaigns.
Hire SEO Content Marketers Online Now!
Bishop Writers is a team of experts that are knowledgeable and experienced in content creation. We write unique, high-quality, and optimized content for websites, blogs, and social media. Whether you need content for a new or existing website, we will create it for you. Simply get in touch with us to share your needs with experts that understand your content marketing needs.
Are you still asking what do content marketers do? If yes get in touch with us for more details. And, if you have an editorial calendar for your website or blog, we can fit in nicely by providing quality content for you. Essentially, we cater to the corporate content creation needs of different brands. Our content is oriented towards the target audiences with a goal of generating the desired actions.