If you are new to the world of internet marketing, you may want to know how to write SEO content for website. You may have heard the words SEO content and wondered what they really mean. Well, to begin with, you need to know what SEO content is.
What is SEO Content?
To understand what SEO content is, you need to breakdown this phrase into two:
- SEO- SEO stands for Search Engine Optimization. It is the process or technique that web publishers use to enhance the visibility of a web page and traffic that comes with higher ranking in the Search Engine Result Pages or SERPs.
- Content- Content is any information that is published or posted on the web and consumed on the web.
When put together, SEO Content stands for content that is created and published on the web with an aim of attracting more traffic from the search engines. There are different types of SEO content.
Common among them include:
- Website page copies
- Product pages
- Blog posts
- Press releases
For any of these types of content to rank, it must be written in a methodical way. You also need an SEO content strategy to benefit from SEO content. That’s why you should learn how to write SEO content for your website.
5 Tips on How to Write SEO Content for Website
- Set Clear Goals
Start by setting the goals of your business or website. Do you need content that will drive sales via your website? Are you looking for a way to monetize your website via ads? Or do you just want to increase traffic or readership? The goals that you have for your business or website should determine the type of SEO content to focus on.
If your goal is to drive sales, focus on informative and attractive product pages and optimize them for search engines and conversions. You may also create blog posts that illustrate how and when to use the products that you are promoting then link back to the pages where readers can find and buy the products.
- Know Your Audience
When you know your audience, you understand the visitors to expect on your website. You also know how to write SEO content for website based on the needs of your audience. Essentially, you develop content that your site visitors will be searching for. For instance, if you are targeting teens, you may focus on creating content with more video and images than text. You should also ensure that your website is mobile friendly because majority of your target audience uses mobile phones to surf the internet.
- Be Logical
In most cases, readers look for solutions to their problems. For instance, a disgruntled homeowner may want to know whether you can fix their malfunctioned AC unit in the evening. Ideal SEO content will be easy for such a homeowner to find because it is optimized to be found by such a reader. It should also satisfy their concerns by providing all the details they want to know about the offered AC unit repair services.
- Include Relevant Keywords
Keywords are at the core of quality SEO content. That’s because they tell search engines what the content is all about. But, for your content to rank better, you need to vary keywords. For instance, when writing content for HVAC repair, you may need to incorporate keywords like ‘AC tech nearby’, ‘AC repair near me’, ‘emergency AC repair’ and ‘weekend HVAC repair’ among others. These are some of the phrases that prospects are likely to use when searching for the kind of services that you offer. If your website content has these phrases, it stands a higher chance to rank at the top of the search engine results pages for those searches.
- Analyze and Assess
Be on top of the analytics of your website. Analyze the performance of your website content to know what is working and what is not. Ideal measures of quality SEO content include comments, page views, links, conversion rates and social shares. Repeat successful strategies while you update and improve your older content.
Follow these tips on how to write SEO content for website and write clear content that readers won’t struggle to understand. If you have high ranking SEO content with low conversions, evaluate the pages that visitors move to once they leave yours. Do they read your reviews and decide not to call or email you? In that case, consider improving your online reputation.